On December 7th, MU Group and Dun & Bradstreet jointly held the Cooperation Kick-off Meeting and the First Product Function Training Activity. Kevin Kang, Vice President of Dun & Bradstreet China, along with Business Manager Harry Yin, Customer Manager Mory Wang, Customer Success Manager Hill Yan and Tracy Shi attended the event, with MU Group’s President Tom Tang participating. Leaders and business representatives from both sides gathered to discuss cooperation opportunities and promote the intelligent upgrading of business decision-making.

Kevin Kang, Vice President of Dun & Bradstreet China, expressed his hope to leverage the cooperation case with MU Group, replicate it to more comprehensive trading companies in the Yangtze River Delta region, such as Ningbo and Wenzhou, to control transaction risks, enhance trade mutual trust, and promote Dun & Bradstreet’s products and services to maximize the empowerment of sustainable growth of trade enterprises. In today’s Chinese foreign trade enterprises, the shift from price competition to value competition has taken place. Dun & Bradstreet will rely on its global information products and tools, standing at the high ground of value, to serve global buyers and sellers, and excel in global supply chain management.

MU Group’s President Tom Tang is optimistic about the collaboration and expressed his expectations. He stated that Dun & Bradstreet is a globally leading data analytics and decision empowerment institution and he has been contemplating collaboration possibilities for 20 years. Today’s event is a good start, and he believes that both sides can engage in practical and effective exchanges in areas such as customer credit investigation, overseas market research, and product line research. He also hopes that Dun & Bradstreet can organize specialized training for business divisions and subsidiaries in different regions, such as Yiwu Operation Center and Shanghai Operation Center, to better empower business development.

Subsequently, amidst enthusiastic applause, leaders from both sides jointly cut the ribbon for the cooperation kick-off meeting, marking the official beginning of the collaboration between MU Group and Dun & Bradstreet.

At the scene of the first product function training activity, Dun & Bradstreet’s Customer Success Manager provided in-depth explanations on the basic functions of D&B Hoovers, as well as how to retrieve reports, monitor alerts, and assess value through D&B Finance Analytics. The aim of this training was to enhance the overall efficiency of customer risk control and marketing effectiveness, accelerating sales conversion.

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

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On April 27, 2023, Made in China (referred to as “MIC International Station”), a subsidiary of Focus Technology Co., Ltd., signed a strategic cooperation agreement with MU Group. Based on the digital marketing promotion capability of MIC International Station and MU Group’s rich experience in foreign trade exports, the two parties will jointly innovate cross-border e-commerce models, enhance the promotion of physical trade by cross-border platforms, bring more business opportunities to Chinese export enterprises, and promote the high-quality development of the foreign trade industry together.

Under the witness of Made in China’s President Paul Li and MU Group’s President Tom Tang, the signing ceremony was conducted by Fisher Yu, General Manager of MIC International Station Sales Department, and Jeff Luo, Vice President of the Group, on behalf of both parties. Jack Zhang, General Manager of Ningbo New Focus Company, Vicky Ge, Manager of MIC International Station Platform Operation Department, and Group leader Amenda Weng, Amanda Chen attended the signing ceremony.

MU Group’s predecessor, MARKET UNION CO., LTD., was founded in the end of 2003. The Group has more than 50 business divisions and companies engaged in export trade. It launches operation centers in Ningbo, Yiwu, and Shanghai, and branches in Guangzhou, Shantou, Shenzhen, Qingdao, Hangzhou, and some overseas countries. The Group serves customers including leading retailers, world-renowned brand customers, and Fortune 500 enterprise customers globally. It also includes some overseas small and medium-sized retailers, brand owners, importers, and overseas e-commerce companies, social media, and e-commerce sellers on TikTok. Over the past 19 years, the Group has maintained good cooperative relationships with more than 10,000 overseas customers from over 200 countries and regions worldwide.

Focus Technology is one of the first national pilot units in information technology and a national demonstration enterprise for the deep integration of industry and information technology. Its subsidiary, MIC International Station, was founded in 1998 and is committed to exploring global business opportunities for Chinese suppliers and overseas buyers. In this cooperation, MIC International Station will provide a series of customized foreign trade promotion solutions for MU Group, including data-driven precision marketing promotion, AI marketing empowerment, online transactions, foreign trade talent training, and other full-chain foreign trade services, to help MU Group’s international layout and provide end-to-end guarantees for MU Group to expand international markets and obtain more trade opportunities.

MIC International Station is a bridge for Chinese foreign trade enterprises to enter the international market and an important network channel for overseas buyers to purchase Chinese products. Paul Li stated that the deep cooperation reached with MU Group this time is a good opportunity for the platform to empower the high-quality development of the real economy. Next, the two sides will resonate and deepen cooperation, jointly building a “digital-real integration” foreign trade export model. The cooperation will leverage MU Group’s industry experience to explore the pain points and difficulties of foreign trade enterprises, and use the platform technology advantages and resource integration advantages of MIC International Station to provide creative solutions for foreign trade enterprises to go global, jointly promote the digital transformation and upgrading of China’s foreign trade, help Chinese quality products go global, and add momentum to the stability and quality improvement of China’s foreign trade.

President Tom Tang of MU Group stated that the group has had close cooperation with MIC since 2008 and has achieved fruitful results, with a cumulative transaction volume of over 300 million US dollars and a cumulative transaction volume of 200 million US dollars for a single introduced customer over the past 15 years. Based on mutual trust between the two sides for more than a decade, this time the group continues to choose MIC International Station as its strategic partner for future development, believing that it can complete the 10 million RMB contract landing ahead of schedule and achieve a three-year cooperation amount of 100 million RMB. It is believed that with the landing and implementation of the cooperation agreement between the two sides, it will be beneficial for the group to further obtain high-quality traffic resources through MIC’s digitalized online platform, accurately develop overseas e-commerce customers, and expand the cross-border B2B market. The group hopes to become the largest cross-border B2B procurement company and overseas e-commerce supply chain management company in Asia after three years.

After the signing ceremony, representatives from MIC International Station also visited the group’s headquarters and conducted in-depth discussions on the company’s overseas promotion strategy and the operation of MIC International Station’s platform.

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On April 18, 2023, MU Group and Global Sources signed a strategic cooperation framework agreement with a total amount of RMB 100 million at the Hong Kong exhibition. Witnessed by the President of MU Group, Tom Tang, and the CEO of Global Sources, Hu Wei, the Group representative, General Manager of GOOD SELLER, Jack Fan, and Senior Vice President of Customer Service, Customer Support and Business Analysis of Global Sources, Carol Lau, signed the agreement.

According to the agreement, MU Group will establish a deep partnership with Global Sources, investing RMB 100 million over the next three years to customize exclusive services for Global Sources’ B2B online trading platform and offline exhibitions, and expand into the B2B market and overseas markets.

Carol Lau, Senior Vice President of Customer Service, Customer Support and Business Analysis at Global Sources, said that as an internationally leading B2B multi-channel trading platform, Global Sources has always been a bridge for certified suppliers and buyers from around the world. For Global Sources, this three-year deep cooperation with MU Group is a significant recognition of Global Sources’ strength by its customers. Under the cooperation framework, Global Sources will provide MU Group with exclusive customized services by integrating and utilizing its online and offline resources, particularly the online features of the newly upgraded GSOL online trading platform, to help customers face the complex and ever-changing global market and promote the development of global trade.

Tom Tang, President of MU Group, also has high expectations for this cooperation. He said that in the past cooperation with Global Sources, they have achieved remarkable results, so this time they have firmly chosen Global Sources as the strategic partner for the Group’s future development. With the strengthening of cooperation between the two sides, the Group can rely on Global Sources’ series of digital services and high-quality offline exhibitions, especially its professional overseas buyer community, to focus on developing the European and American markets and vigorously develop cross-border B2B markets. 

At the same time, Tom Tang believes that more online buyers will find suppliers through online platforms like Global Sources. The strategic cooperation between the two parties will help the Group further develop overseas e-commerce customers, and the Group hopes to become the largest cross-border B2B procurement company and overseas e-commerce supply chain management company in Asia in three years.

About Global Sources

As a B2B trading platform widely recognized worldwide, Global Sources has been committed to promoting international trade for more than 50 years, linking global honest buyers and verified suppliers through various channels such as exhibitions, digital trading platforms, and trade magazines, providing them with customized procurement solutions and trustworthy market information. Global Sources was the first to launch the world’s first B2B e-commerce cross-border trading platform in 1995. The company currently has over 10 million registered buyers and users from around the world.

About MU Group

MU Group’s predecessor, MARKET UNION CO., LTD., was founded in the end of 2003. The Group has more than 50 business divisions and companies engaged in export trade. It launches operation centers in Ningbo, Yiwu, and Shanghai, and branches in Guangzhou, Shantou, Shenzhen, Qingdao, Hangzhou, and some overseas countries. The Group serves customers including leading retailers, world-renowned brand customers, and Fortune 500 enterprise customers globally. It also includes some overseas small and medium-sized retailers, brand owners, importers, and overseas e-commerce companies, social media, and e-commerce sellers on TikTok. Over the past 19 years, the Group has maintained good cooperative relationships with more than 10,000 overseas customers from over 200 countries and regions worldwide.

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As a strategic partner of Sinosure, Kaiyue Group has always received strong support from Sinosure Ningbo Branch. The group’s annual insurance coverage is hundreds of millions of dollars, and the cumulative insurance amount has exceeded one billion U.S. dollars. In recent years, with the guidance and help of CITIC Insurance Ningbo Branch, we have strengthened risk prevention and control in all aspects of the business chain, effectively improving the level of corporate risk management and control. It is believed that in the future, with the strong support of Sinosure, the group’s import and export business will continue to operate on a steady and effective growth track.

December 10 will mark the 15th anniversary of China’s accession to the World Trade Organization. The forum revealed that the city’s GDP increased from 131.058 billion yuan in 2001 to 801.141 billion yuan in 2015, an increase of more than five times in 10 years. As one of Ningbo’s most important business cards, foreign trade has developed rapidly. Ningbo’s export volume increased from US$6.244 billion in 2001 to US$71.429 billion in 2015, and its import volume increased from US$2.647 billion in 2001 to US$29.036 billion in 2015. US dollar, the growth rate is close to or more than 10 times, and the total import and export volume ranks 8th among cities in the country.

However, in horizontal comparison, Ningbo’s foreign trade also presents an unfavorable situation of “the pacesetter is getting farther away and the pursuer is getting closer”, facing many challenges such as rising costs and factor constraints. During the “Thirteenth Five-Year Plan” period, how will Ningbo’s foreign trade take off again? At yesterday’s forum, Sun Yiwei, deputy secretary and deputy director of the Ningbo Municipal Commerce Commission, Wang Dong, senior researcher and postdoctoral fellow at China Export and Credit Insurance Corporation’s Country Risk Research Center, Liu Xingjing, deputy director of the Ningbo Development Planning Institute, Ningbo Entry-Exit Inspection Four guests including Chen Kaimao, deputy director of the Quarantine Bureau, inquired and took the pulse of Ningbo’s foreign trade development.

15 years after joining the WTO, how do Ningbo’s foreign trade companies adapt to the new rules of international trade and ride the wave of globalization? During the interactive session of the forum, the guests discussed the three major themes of “15th Anniversary of WTO Accession: Changes in Ningbo’s Foreign Trade”, “Policy Insurance: Helping Enterprises Go Global” and “Standing at a New Starting Point: Ningbo’s Foreign Trade Starts Again”.

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